Why do we exist?

We exist to call out the corporate BS.

We aren’t right for everyone. If your first question is going to be “how will this impact my profits?” then kindly f*ck-off and find someone else to waste time with. The people that work with us are doing this work because they know it’s the right thing to do. (Bonus points: it totally impacts your profits.)

At "You're My Why," we believe every person deserves to work in a place that actually cares — about their well-being, their growth, and who they are as humans — not just their output or the bottom line.

This isn’t about playing it safe or sticking to the status quo. It’s about creating organizations where passion and purpose thrive, where people feel seen and valued, and where leadership means making bold, people-first choices.

We’re here to Spark AUDACIOUS Love — for yourself, your teams, and the work you do — because thriving people build thriving organizations.